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Getting started

Automagic Social is a private workspace for the brands you publish for. A workspace holds many brands. A brand holds the accounts, drafts, files, and jobs for that brand. People sign in. An assistant, if you create one, uses its own key.

The product posts through each network’s official API. It stores the permission token encrypted for that brand. It does not keep a password for the social website, and it does not click through that website.

Destination How it goes out
YouTube videos and Shorts Official upload
YouTube Community posts Handoff. You finish them in YouTube Studio.
TikTok videos Official Content Posting API
TikTok inbox upload TikTok accepts the file. The creator finishes it in the TikTok app.
X posts, threads, and replies Official API, when the app has credits
Instagram images, Reels, and carousels Official API, for a professional account
LinkedIn text, image, video, and link cards Official Posts API
LinkedIn newsletter editions Handoff. You publish the edition on LinkedIn.
Company blog A markdown file in a GitHub repository

Limits for each network are on the connecting accounts pages. Anything this help center marks Coming soon is not in the product yet.

  1. Sign in and choose a brand in the header.
  2. An owner or admin connects the accounts that brand should use.
  3. In the composer, write the shared text, attach media, and adjust the copy for each account.
  4. Submit the draft for review.
  5. An approver accepts it. Approval freezes that copy.
  6. The worker sends it at the scheduled time, or asks you to finish a handoff yourself.

Home lists the rows that need a person: failed posts, posts whose outcome is uncertain, posts handed to an app, connections that need attention, and posts waiting for approval.